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Pioneering Digital Excellence Since 2022

At Atilus Enterprises, we're not just a digital media agency – we're your growth partners in the digital landscape. Established in 2022, our journey began with a commitment to propel businesses towards their ultimate potential through innovative strategies and unwavering dedication. With a team of passionate experts, we've cultivated a culture of creativity, strategic thinking, and relentless pursuit of excellence. Our mission is to craft tailored solutions that drive results, foster genuine connections, and empower brands to shine on the digital stage. Welcome to a world where success stories are written, one pixel at a time.

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Social Media Technologies 101: Part 2

August 10, 20236 min read

Social Media Technology

The Latest Technologies Shaping Social Media Marketing in 2023: A 2-Part Examination of Potential for Your Business

By Lisa Jenkins: Author and Educator

Welcome back to Social Media Technologies 101. Hopefully, you had the opportunity to read the first part of our 2 part examination of the most prominent technologies enhancing social media marketing and the way they may be used to empower your marketing strategy and grow your business. In Part 1: Getting Personal, posted on August 8, 2023, we introduced the concepts of artificial intelligence, marketing funnels, and workflows and delved into how they create a personalized social media experience for your customer. Now, in Part 2: A Triad of Transparency and Innovation, we will examine the roles of virtual influencers, social commerce, and blockchain technology in the social media marketing world. As I began the process of writing this two-part blog, I found the content of this second part to be a bit more challenging to comprehend in simple terms. My goal is to provide you with the general knowledge of these important technologies and encourage you to reach out to Atilus Digital for further explanation of how they may best serve you. So, without further adieu, we’ll dive right in together.

Virtual Influencers 

virtual influencer social media marketing

The rise of virtual influencers is, no doubt, transforming the influencer marketing landscape. These digital avatars, meticulously designed to resemble real-life influencers, captivate social media audiences with their unique personas. Created using advanced graphics, animation, and AI technologies, they mimic human behavior, speech and appearance. Further, they capture attention and following with their own personalities, style, and even backstories, making them relatable and appealing to your target demographic. Consider Barbie. Yes, since 1959 she and her Barbie friends have been sought after by children and doll collectors around the world with over 1 billion dolls sold in one hundred fifty countries. Now, in 2023, she is rapidly approaching 3 million followers on Instagram. While Barbie may not be the exact virtual influencer you’d choose for your target audience, she is a prime example of how this technological trend is creating a storm of followers and providing yet another way for social media marketers to attract clients for their customers through unique, personalized connections. Just like human influencers, sharing content, promoting products, and participating in collaborations, virtual influencers interact with followers through social media platforms piquing the curiosity of potential customers and driving opportunities for increasing your business growth.

social commerce and ecommerce social media marketing

Social Commerce

Ever been perusing a  prominent social media platform and found yourself snagged by a catchy advertisement that, oftentimes, features a product or service that you've demonstrated an online interest or completed a search? Well, you are not alone. In fact, it happens to millions of social media users everyday. Social media platforms have evolved from mere networking spaces to powerful e-commerce hubs. Social commerce enables businesses to showcase and sell products directly on social media platforms, eliminating the need for users to visit separate websites. This seamless shopping experience not only reduces friction for consumers but also opens up new revenue streams for brands and increases impulse purchases. Seeking to reach your customer through the eCommerce scene is a strategic approach to allow social media platforms to work for you. Knowing your target demographics and marketing on the platforms that best reach your target audience, your social media marketing strategy is certainly enhanced through the implementation of social commerce. 

Blockchain for Transparency, Security, and Authenticity

blockchain technology social media marketing security and transparency

Blockchain. Certainly the majority of everyday social media users are able to rattle off a fancy definition on demand, right? Wrong. I include myself in this group of everyday users who are clueless about blockchain and its implications for social media marketing. In fact, I had to do some learning, myself, in order to offer you an introduction.  Afterall, I leave the specialized knowledge to the consultants at Atilus Digital. I’m just the writer introducing you to the striking effect blockchain offers in the growing world of social media marketing and the security concerns surrounding it. So, what is blockchain technology exactly? Blockchain technology is a decentralized and distributed digital ledger system that records transactions across a network of computers in a secure and transparent manner. It was originally designed to support cryptocurrencies like Bitcoin, but its applications have since expanded to various industries beyond finance. That clears it all up, doesn’t it? If you are still wondering what in the world this means and how it is important to your business and the consideration of using social media marketing to help grow your customer reach, here’s a bit more detailed explanation of each its potential benefits:

1. Data Privacy and Ownership: Blockchain can empower users to have more control over their personal data by enabling decentralized identity verification. Users can grant specific permissions to marketers while retaining ownership of their data. This shift can build trust and improve data security, addressing concerns about data breaches and unauthorized use.

2. Ad Transparency: Blockchain can provide a transparent record of ad placements and impressions, ensuring that advertisers get what they pay for and reducing the risk of ad fraud. Advertisers can also verify that their ads are displayed to real users, enhancing the credibility of campaign results.

3. Content Authenticity: With the rise of deepfakes and content manipulation, blockchain can serve as a tamper-proof ledger for authenticating the origin and ownership of content. This can help users identify genuine content and discourage the spread of misinformation.

4.Influencer Marketing: Blockchain can facilitate more transparent and accountable influencer collaborations. Smart contracts can be used to automate payment distribution based on predefined performance metrics, ensuring fair compensation and reducing disputes.

5. Community Engagement: Blockchain-based platforms can incentivize community engagement through token rewards or voting mechanisms. Users who contribute positively to the platform can be rewarded with tokens, fostering a more engaged and loyal user base.

6. Audience Analytics: Blockchain's data integrity can improve the accuracy of audience analytics by ensuring that the data collected from users is genuine and not tampered with. This leads to more accurate insights and better-informed decision-making.

While the adoption of blockchain in social media marketing is still evolving, its potential to reshape the industry by addressing issues of trust, privacy, and monetization is significant. As the technologies such as virtual influencers, social commerce, and blockchain continue to mature, businesses and marketers will certainly find innovative ways to leverage them, either individually or in combination, to launch more engaging, efficient, secure, and user-centric social media experiences. What remains to be seen is how you, as a business owner, will pursue these dynamic technologies to enhance your marketing strategy. Atilus Digital is ready to answer your questions and help build your social media marketing knowledge and confidence so you may fully embrace the power it has to offer. Because, at the end of the day… 

“You can’t transform something you don’t understand. If you don’t know and understand what the current state of the customer experience is, how can you possibly design the desired future state?”

Annette Franz

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Lisa Jenkins

Passionate author, educator, life-long learner, and mother.

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Frequently Asked Questions


How long does it take to see results?

Most customers will see results and conversions coming in as little as 2-4 weeks as we build out demographics, and implement strategies.


how do you know what is the right social media plan for my company?

Our team takes a in depth look at who your clients are and what your niche is and utilizes AI to create a plan for your marketing to create a robust and accurate strategy for your company.


What sets you guys apart from other company's?

We are a startup and customer service based company predicating our team on helping the customer create an engaging and entertaining social media experience.


What do you specialize in?

Our specialty is Facebook, and Instagram ads as well as running the feeds for your social media. We create everything from content, graphics, meta tags, and copywriting for your accounts.

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